When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same approximate age. However, it’s safe to say that a marketing message tailored...
Thick Data: Why Marketers Must Understand Why People Behave the Way They Do

Thick Data: Why Marketers Must Understand Why People Behave the Way They Do

92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way up. Spending has increased, and the vast majority of companies using big...

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