The Elements of Effective Targeted Marketing, Part 2

The Elements of Effective Targeted Marketing, Part 2

The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step in targeted marketing. This is insufficient to refine a campaign, however – not by a long shot....
The Elements of Effective Targeted Marketing, Part 1

The Elements of Effective Targeted Marketing, Part 1

Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who wants to build a successful business. And it applies no matter what...
How Mobile has Enabled Target Marketing

How Mobile has Enabled Target Marketing

Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the most common approach utilized poorly-targeted outbound methods – TV commercials, display...
Data-Driven Direct Marketing for Auto Dealers

Data-Driven Direct Marketing for Auto Dealers

How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a new car. That same technology is also helpful in collecting data that marketers can use...
Is That Data You’re Buying Any Good?

Is That Data You’re Buying Any Good?

3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be interested in their products. Media companies use this same information to sell advertising packages for...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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