If You Market (Well) They Will Come

If You Market (Well) They Will Come

The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed plan, you’ll never reach your potential customers. You also have to know...
Data Holds the Key to Personalizing the Buying Process

Data Holds the Key to Personalizing the Buying Process

Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of “Big Data” where information and buying habits are collected via websites, search...
How Can Retailers Better Target Customers?

How Can Retailers Better Target Customers?

It’s all about having the right data – and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so many companies depend on strong sales at the end of the year, they have to be sure their marketing...
Customer Targeting Made Easier for Media Companies

Customer Targeting Made Easier for Media Companies

The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day – 24 hours – each week on the Internet. And what are they doing when they’re online? A report from the...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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