Making sure you get the best data
Finding a company to provide data services has never been easier. There are dozens of them, all just waiting to provide you with consumer data. Neustar, Acxiom, Infogroup, etc. But some of these companies try very hard to sell customers data that they don’t want, that they don’t need, and they can’t even use.
“Philip” runs a computer shop in Pennsylvania. He is trying to get a bit more foot traffic into his brick-and-mortar store, so he decides to send out some direct mail, or perhaps try to target some online advertising. In order to do that, he contacts a company that provides consumer data, so that he knows whom he is advertising too.
Unfortunately for Philip, the company he chose lumps data together that he doesn’t necessarily need. Now he has to sieve through a wide range of data about consumers just to find consumer data from the zip codes he cares about and the type of people he cares about. Further, that data probably doesn’t have actionable insights that indicate a prospect is actively looking for computers or related products – meaning they may not even be a prospect at all. And now he has a lot of useless data and doesn’t even know it until he uses it and gets no response – and this is data he spent his hard-earned money on.
The company he bought it from, of course, does not care. They wish to sell as much data as possible, regardless of the custom, personal experience they might be able to provide. And why should they bother providing such an experience? After all, they own more data than they know what to do with and have incentives to sell as much of it as possible.
Luckily, an alternative exists in the form of BDEX. BDEX specializes in providing a subscription model for data collection, allowing customers to buy only the data they want and need and none that they don’t. Philip can purchase data about consumers in Philadelphia that are looking for his products without having the hassle of sifting through information he doesn’t need. More than that, he’s getting more than just the data he would have with a single company. He’s getting access to the data available from many, many companies and sources.
This is because BDEX is partnered with about fifty major data providers, including Neustar, Acxiom, and InfoGroup. Customers using BDEX’s subscription plan get access to all the data these companies have licensed it to use. That means that subscribed customers get access to many of these companies’ benefits without having to build a relationship with them, and without paying for unwanted data – making their purchase truly customizable.
This access allows BDEX to aggregate data from discrete sources, filter them, and organize them in ways meaningful for the client. Ultimately, this piles up to 900 million mobile devices, 1.3 billion email addresses, and 220 million U.S. postal addresses, all part of the vast network providing data. This data is provided via purchase history, mobile apps, websites, supermarket clubs, geofencing, credit card providers, and more. Of course, not every customer needs to use all of this data. They can pick and choose what they want to receive in their subscription.
These fifty major data providers allow BDEX access to data of varying kinds. The core data comes in the form of consumer behavioral data, geofencing, audience intent, and demographic personal data. All of this is mined from sources like those mentioned previously and can be used in all sorts of marketing. These myriad sources provide a diverse quality and quantity of consumer data, ensuring that there is something valuable in it for any business. This turns BDEX into a marketplace where the best data can be selected and purchased.
This diversity of sources also gives a company an advantage against their competition. If every company in the area is using the same source of data, they will all be advertising to the same consumers. However, companies with access to more varied data, from more varied sources – along with actionable, real-time behavioral data that indicates a prospect is ready to buy – can both narrow things down to an efficient list and often target consumers whom others do not have access to.
All of this is readily available in a simple subscription model, without the need to interact with third parties or go through the hassle of sorting through unwanted data – saving you time and money, and vastly boosting the impact of your marketing efforts.