Using BDEX to Navigate Digital Transformation

Using BDEX to Navigate Digital Transformation

Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these days. On top of their traditional mandates of lead generation...
The Value of TV Viewing Data

The Value of TV Viewing Data

Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to the next level. If you are new to the TV advertising business, it’s...
Using Real-Time Data to Build Brand Loyalty

Using Real-Time Data to Build Brand Loyalty

Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At BDEX we talk about how we are building the data infrastructure that powers...
MarTech M&A Accelerates

MarTech M&A Accelerates

Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more focused on harnessing data to connect with customers than ever. In a synopsis of 465 mergers and...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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