How Technologies May Change How Marketing Data Is Gathered and Used

How Technologies May Change How Marketing Data Is Gathered and Used

Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to avoid marketing missteps. If we take today as an admittedly arbitrary starting point, what could...
Marketing: How Data Drives Human Connectivity

Marketing: How Data Drives Human Connectivity

Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX DXP drives human connectivity Many major brands out there are using data analytics to gain...
Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Readily available data can help restaurants connect with their customers and strengthen those relationships online – which can be key to remaining competitive The competitive landscape for restaurants is as intense as ever. No eatery – whether chain or “mom and pop” –...
Why GDPR Won’t Stop Programmatic Advertising

Why GDPR Won’t Stop Programmatic Advertising

Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and since then organizations around the world have been updating privacy policies,...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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