How Technologies May Change How Marketing Data Is Gathered and Used

How Technologies May Change How Marketing Data Is Gathered and Used

by | May 29, 2019 | Analysis Methods, bdex, Big Data, business, buy data, Data Exchange Platform, Data Industry News, data management platform, data marketplace, Data Vendors, digital marketing, direct mail targeting, Email Marketing, First Party Data, in-market data, IT, Launch Advertising, location-based data, Thick Data, Third party Data, Web Design, Web Hosting, website re-targeting

Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to avoid marketing missteps. If we take today as an admittedly arbitrary starting point, what could...
Marketing: How Data Drives Human Connectivity

Marketing: How Data Drives Human Connectivity

by | May 22, 2019 | Analysis Methods, Analytics, bdex, Big Data, business, buy data, Data Exchange Platform, Data Industry News, data management platform, data marketplace, digital marketing, Email Marketing, email retargeting, First Party Data, in-market data, Internet of Things, IT, location-based data, Mobile Marketing, Real Time Data, sell data, Thick Data, Third party Data, Web Design, Web Hosting, website re-targeting

Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX DXP drives human connectivity Many major brands out there are using data analytics to gain...
Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

by | May 15, 2019 | Analytics, bdex, Big Data, business, daas, Data Exchange Platform, Data Industry News, data management platform, data marketplace, Direct mail, Internet of Things, Launch Advertising, linear analysis, Real Time Data, Thick Data, Third party Data

Readily available data can help restaurants connect with their customers and strengthen those relationships online – which can be key to remaining competitive The competitive landscape for restaurants is as intense as ever. No eatery – whether chain or “mom and pop” –...
Why GDPR Won’t Stop Programmatic Advertising

Why GDPR Won’t Stop Programmatic Advertising

by | May 8, 2019 | Analysis Methods, Analytics, Big Data, business, buy data, custom segment building, daas, Data Exchange Platform, Data Industry News, data management platform, data marketplace, digital marketing, direct mail targeting, Email Marketing, First Party Data, General, in-market data, Internet of Things, location-based data, Mobile Marketing, sell data, Thick Data, Third party Data, Web Design, Web Hosting, website re-targeting

Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and since then organizations around the world have been updating privacy policies,...

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