People-Based Marketing: What Is It and How Does It Work?

People-Based Marketing: What Is It and How Does It Work?

People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how both of these have affected individuals’ media consumption and purchasing...
Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door

Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door

In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge. BDEX can be that edge. The BDEX edge for automotive dealers and other businesses is its Data...
How Real-Time Targeting Can Revolutionize Your Marketing Strategy

How Real-Time Targeting Can Revolutionize Your Marketing Strategy

Delivering the right content at the right moment is a vital part of obtaining – and keeping – customers The ways companies reach and obtain new customers has evolved since the early days of marketing and advertising. Long gone are the days of spray-and-pray marketing,...
Marketing Culture 2.0: Data Analytics

Marketing Culture 2.0: Data Analytics

A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even the most tech-savvy marketing office won’t fully succeed when analyzing...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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