A Word on Ethics: Don’t Misuse Your Data
Data is at the center of the marketing world these days, but it should be used with caution. Here are 5 best practices for data collection and usage. When it comes to marketing, a word that is constantly used now is “personalization.” Companies are endless trying to...
Are You Getting the Most Out of Your Marketing Data Analytics?
Learn how to go beyond the conventional uses of data to up your targeting game and improve your overall marketing strategy with marketing data analytics Effective marketing is driven by user data. Effective data marketers are using marketing data analytics to help...