Personalization: What Your Audience Really Wants
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support The personalization moment is here for marketers. Consumers now care about brands who are willing to...
Is Your Geofencing Strategy Where It Needs to Be?
For automotive marketers, geofencing is one of the most powerful tools available Auto dealers depend on local clientele to keep their business moving forward. Marketing to the right people means that important location data needs to be gathered so that messages are...