Real-Time Targeting to a Mobile Consumer Base

Real-Time Targeting to a Mobile Consumer Base

More than half of Americans shop from their mobile devices. Here are 4 key considerations when targeting this mobile audience. Marketers can no longer afford to ignore the mobility of their audiences. Not when four out of five American consumers shop online, and half...
How Important Is Data Privacy to the Modern Consumer?

How Important Is Data Privacy to the Modern Consumer?

For consumers to trust your brand and give you their business, they need to feel like data privacy is a priority Today’s consumers are more concerned than ever about the privacy of their personal information. According to a report from PwC, most consumers (87%) say...
6 Tips to Turn Data Insights into Stories

6 Tips to Turn Data Insights into Stories

Creating meaningful connections with your customers means turning data insights into engaging stories Big data is now a major player across industries. For marketers, data continues to provide new insights into what their audiences care about most and what they’re...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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