How Important Is Data Privacy to the Modern Consumer?
For consumers to trust your brand and give you their business, they need to feel like data privacy is a priority Today’s consumers are more concerned than ever about the privacy of their personal information. According to a report from PwC, most consumers (87%) say...
The Trade-off: To Obtain Customer Data, Offer Transparency
You may know how important personalization is in your marketing strategy. But modern consumers also care a great deal about brands being open. Balance obtaining personal data with the transparency you offer in return Gathering customer data may just be the most...