4 Steps to Defining Your Purpose

4 Steps to Defining Your Purpose

Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which is full of uncertainty and instability, more companies are coming forward to stand for...
How Marketers Can Survive in an Uncertain Business Climate

How Marketers Can Survive in an Uncertain Business Climate

Consumers may cut their discretionary spending by up to 50% this year. Here’s what you can do to survive lean times during an uncertain business climate. If you’re a marketer in 2020, you’re seeing your business through historic times. The year is only half over, and...
Why Marketing Automation Should Be Your Next Priority

Why Marketing Automation Should Be Your Next Priority

The marketing automation market could double by 2025. If your company doesn’t have a solution in place, this is the time to get on the bandwagon or get left behind. Is marketing automation on your priority list this quarter? The newest research says that if it’s not,...
Here’s the Reality of AR and VR in Social Media Marketing

Here’s the Reality of AR and VR in Social Media Marketing

Immersive, augmented, and virtual realities are changing the social media landscape. Here’s a look at the year’s biggest social media marketing trends. Five years ago, you wouldn’t have considered virtual reality to be a must-have in social media ads. But the times...

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