Why Personalization Depends on Quality Data

Why Personalization Depends on Quality Data

Without accurate, up-to-date data, your personalization efforts won’t be effective. Personalization continues to be a top priority in the marketing world, especially as nearly all communications have gone digital. There are more avenues than ever to connect with your...
5 Ways to Turn Real-Time Data into Real-Time Action

5 Ways to Turn Real-Time Data into Real-Time Action

Even with the omnipresence of big data, most marketers don’t think they’re effectively turning data and intelligence into action. Learn how to improve your response to real-time insights Many marketers are adapting to and embracing data-driven marketing. While they...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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