6 Characteristics of High-Quality Data Quality

6 Characteristics of High-Quality Data Quality

What makes data high quality or poor quality? Check off this list of quality characteristics when you’re evaluating marketing data. Digital marketers now have access to loads and loads of consumer data. While big data makes it easier to effectively market to the right...
Data Integrity Has a Major Impact on Your ROI

Data Integrity Has a Major Impact on Your ROI

Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the right hands at the right time is a potent cash driver. And while you likely know that better...
5 Steps to Avoiding Bad Data

5 Steps to Avoiding Bad Data

Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry, but it is especially a challenge for marketers. If you use expired or inaccurate data in a campaign, the...

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