11 Trends in AI and Data Analytics for 2021

11 Trends in AI and Data Analytics for 2021

AI will help marketers delve deep into emotions and needs to enhance the customer journey throughout 2021 and beyond  Key takeaways: • AI can help companies plan and predict developments in customer behavior • AI can improve the customer experience • AI combined with...
How Prioritizing Good Data Leads to Better Targeting

How Prioritizing Good Data Leads to Better Targeting

If you don’t focus on data quality in your marketing, it will never reach the right people.  Bad marketing data can lead to wasted time and money, not to mention missing out on meaningful connections with the right audiences. And in the world of digital marketing,...
The State of Data at the End of 2020

The State of Data at the End of 2020

As 2020 comes to an end, let’s take a look at how the data environment has changed and where we expect trends to head next. We all know 2020 was a year unlike any other. As we face an economic downturn, more businesses continue to close for good, employees are being...

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