Ways Machine Learning is Changing the Advertising Industry
Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally
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The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how
New Omni IQ Pricing – NO INDEX
New Omni IQ Pricing Unlock greater impact across programmatic, targeting and measurement for improved ROAS (return on ad spend). Upload your first-party data into Omni
BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future
For the Third Consecutive Year, BDEX Appears on the Inc. 5000 List of Fastest-Growing Companies
BDEX Was Recognized After Achieving Three-Year Revenue Growth of 114% Percent NEW YORK, August 16, 2022 – Today, Inc. revealed that BDEX has been recognized
The Deconstructing Data Podcast
The Deconstructing Data Podcast Tune in to hear Co-Hosts David Finkelstein, Jessie Lizak and Joshua Morgan learn from data experts in many different realms of
Advertising and Data Privacy – Why Consumers Should Be Aware
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information
How Voters Consume Political Advertising Messages in 2022
BDEX’s 2022 Political Advertising Sentiment Survey evaluates voter sentiment towards political messaging as presented in campaign advertisements The United States is approaching the 2022 mid-term
