6 Ways to Find the Value Behind the Data

6 Ways to Find the Value Behind the Data

Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to focus more on the human value behind the data. Key takeaways Focus on problem-solvingHave real...
Do You Know Your CDP From a DXP or DMP?

Do You Know Your CDP From a DXP or DMP?

Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com   Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) … Do you know what each of them does? Do you know which...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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