In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
Privacy-Focused Data Modeling Allows Marketers to Effectively Target Their Ideal Customer BDEX has been helping advertisers, marketers, data scientists, data engineers and more with their first party data since 2014.
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.