BDEX Blog

How to Master Identity Resolution

How to Master Identity Resolution

Successful identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered around putting customer data to work....

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5 Reasons Advertisers are Increasing Their Use of AI

5 Reasons Advertisers are Increasing Their Use of AI

Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by side with data analysis and personalization. According to...

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Top 6 Challenges Data-Driven Marketers Face

Top 6 Challenges Data-Driven Marketers Face

To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you wouldn’t be able to provide personalized messages that engage the right...

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Personalization: What Your Audience Really Wants

Personalization: What Your Audience Really Wants

Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support The personalization moment is here for marketers. Consumers now care about brands who are willing to...

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Is Your Geofencing Strategy Where It Needs to Be?

Is Your Geofencing Strategy Where It Needs to Be?

For automotive marketers, geofencing is one of the most powerful tools available Auto dealers depend on local clientele to keep their business moving forward. Marketing to the right people means that important location data needs to be gathered so that messages are...

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Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand loyalty is increasing, as consumers care more and more about who they’re partnering with. In today’s digital world, making an impact on the right customers has never been a more competitive feat. You must attract customers right away, or they’ll move on to...

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Bridge the Gap Between Intention and Impact With Data

Bridge the Gap Between Intention and Impact With Data

Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...

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Connecting to the Person Behind the Data

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line. We live in a data-driven marketplace, no matter the industry you’re in. Many of the interactions you...

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Data Marketing: Understanding Customers at the Device Level

Data Marketing: Understanding Customers at the Device Level

Increasingly, knowing your customers is knowing them via the devices they carry Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade. Then there was the...

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How AI Is Impacting Marketing Data

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...

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Interactive Content Informs a New Decade of Data Marketing

Interactive Content Informs a New Decade of Data Marketing

Get to know your customers by giving them something to do It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use. The organizations on the leading edge don’t only use interaction to...

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