BDEX Blog

How Can Data Improve Out-of-Home Marketing?

How Can Data Improve Out-of-Home Marketing?

Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable. Even with the rise of digital marketing, the Out of Home Advertising Association...

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Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...

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How DaaS Breaks Down Data Silos

How DaaS Breaks Down Data Silos

DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately,...

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Case Study: How BDEX Data Helped a Client Rule the Holidays

Case Study: How BDEX Data Helped a Client Rule the Holidays

Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan, a major designer of shoes and other fashion accessories, was looking to expand audience reach and engagement...

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A Word on Ethics: Don’t Misuse Your Data

A Word on Ethics: Don’t Misuse Your Data

Data is at the center of the marketing world these days, but it should be used with caution. Here are 5 best practices for data collection and usage. When it comes to marketing, a word that is constantly used now is “personalization.” Companies are endless trying to...

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Are You Getting the Most Out of Your Data?

Are You Getting the Most Out of Your Data?

Learn how to go beyond the conventional uses of data to up your targeting game and improve your overall marketing strategy Effective marketing is driven by user data. More and more marketers are raising their investments in data to improve their overall ROI. According...

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What Is Quality Data and Why Is It So Important?

What Is Quality Data and Why Is It So Important?

How important is data-quality management in marketing? If you care about effective campaigns, the answer is “very.” Incorrect marketing data is more than annoying or inconvenient. It can cost a company money. Some may question the need for strict data-quality...

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