BDEX Blog

4 Steps to Defining Your Purpose

4 Steps to Defining Your Purpose

Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which is full of uncertainty and instability, more companies are coming forward to stand for...

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How Marketers Can Survive in an Uncertain Business Climate

How Marketers Can Survive in an Uncertain Business Climate

Consumers may cut their discretionary spending by up to 50% this year. Here’s what you can do to survive lean times during an uncertain business climate. If you’re a marketer in 2020, you’re seeing your business through historic times. The year is only half over, and...

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Why Marketing Automation Should Be Your Next Priority

Why Marketing Automation Should Be Your Next Priority

The marketing automation market could double by 2025. If your company doesn’t have a solution in place, this is the time to get on the bandwagon or get left behind. Is marketing automation on your priority list this quarter? The newest research says that if it’s not,...

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BDEX Ranks 524 on Inc. 5000 Fastest-Growing Companies List

BDEX Ranks 524 on Inc. 5000 Fastest-Growing Companies List

BDEX, the first and largest data exchange platform in the U.S., was recently recognized on the annual Inc. 5000 Fastest-Growing Companies List, the most prestigious ranking of the nation’s fastest-growing privately-owned companies. BDEX ranked at #524 on the coveted...

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Here’s the Reality of AR and VR in Social Media Marketing

Here’s the Reality of AR and VR in Social Media Marketing

Immersive, augmented, and virtual realities are changing the social media landscape. Here’s a look at the year’s biggest social media marketing trends. Five years ago, you wouldn’t have considered virtual reality to be a must-have in social media ads. But the times...

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Real-Time Targeting to a Mobile Consumer Base

Real-Time Targeting to a Mobile Consumer Base

More than half of Americans shop from their mobile devices. Here are 4 key considerations when targeting this mobile audience. Marketers can no longer afford to ignore the mobility of their audiences. Not when four out of five American consumers shop online, and half...

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How Important Is Data Privacy to the Modern Consumer?

How Important Is Data Privacy to the Modern Consumer?

For consumers to trust your brand and give you their business, they need to feel like data privacy is a priority Today’s consumers are more concerned than ever about the privacy of their personal information. According to a report from PwC, most consumers (87%) say...

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The Trade-off: To Obtain Customer Data, Offer Transparency

The Trade-off: To Obtain Customer Data, Offer Transparency

You may know how important personalization is in your marketing strategy. But modern consumers also care a great deal about brands being open. Balance obtaining personal data with the transparency you offer in return Gathering customer data may just be the most...

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6 Tips to Turn Data Insights into Stories

6 Tips to Turn Data Insights into Stories

Creating meaningful connections with your customers means turning data insights into engaging stories Big data is now a major player across industries. For marketers, data continues to provide new insights into what their audiences care about most and what they’re...

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Top 5 Reasons Customers Develop Negative Brand Perceptions

Top 5 Reasons Customers Develop Negative Brand Perceptions

Consumer brand perception can change in an instant. Here are the top five reasons why your audience could flip, and what you can do to change it. In our current marketplace, consumers research and interact with brands mostly online. It’s more challenging than ever to...

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5 Tips to Make Real Connections When Consumers Lack Trust

5 Tips to Make Real Connections When Consumers Lack Trust

Modern consumers aren’t as trusting, especially younger generations emerging into the marketplace. How can you still build relationships and increase trust and loyalty with today’s skeptics? Distrust is generally high in today’s culture. Only 15% of Americans say it’s...

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The 5 Most Effective Ways to Use AI in Marketing

The 5 Most Effective Ways to Use AI in Marketing

Artificial intelligence has many marketing applications. Implement the latest technologies and advances in automation to improve processes like making future predictions and real-time targeting. The use of artificial intelligence (AI) continues to grow across...

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