BDEX Blog

5 Ways to Improve the Customer Experience with Data

5 Ways to Improve the Customer Experience with Data

Your customers are a lot more than data points. Today’s consumers want to feel understood and appreciated by the brands they support. Here’s how to focus more on the customer experience. Key Takeaways Customer experience drives satisfaction and loyaltyToday’s...

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7 Data Quality Metrics You Should be Measuring

7 Data Quality Metrics You Should be Measuring

Bad data leads to bad marketing, bad business decisions, and a lot of lost revenue. Use these data quality metrics to tell if flaws in your data are holding your business back. Key Takeaways Data quality is important to stay competitiveData quality metrics will tell...

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How to Remove False Identifiers From Your Consumer Data

How to Remove False Identifiers From Your Consumer Data

Bad consumer data has taken over big data, and it’s costly and ubiquitous. But there’s still hope for marketers. Here are 4 actionable steps to find and remove false identifiers. Key Takeaways False identifiers create bad data, which is expensive and wastes a lot of...

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6 Ways to Find the Value Behind the Data

6 Ways to Find the Value Behind the Data

Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to focus more on the human value behind the data. Key takeaways Focus on problem-solvingHave real...

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Are You Ready for Marketing Without Third-Party Cookies?

Are You Ready for Marketing Without Third-Party Cookies?

Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies — they’re crumblingFinding the right alternativeContextual advertisingGreater dependence on...

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Do You Know Your CDP From a DXP or DMP?

Do You Know Your CDP From a DXP or DMP?

Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com   Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) … Do you know what each of them does? Do you know which...

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What Is Data Completeness? Why One Missing Piece Matters

What Is Data Completeness? Why One Missing Piece Matters

Did you know that incomplete data is inaccurate data? Here’s what data completeness means and why it matters for marketing. Key takeaways What is data completeness?Why is incomplete data bad data?How to ensure data is completeUsing a reliable source like BDEX Poor...

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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