BDEX Blog

Quality Data Results in Huge Cost Savings for Businesses

Quality Data Results in Huge Cost Savings for Businesses

Data Quality Costs Can’t Be Underestimated When it Comes to Success Key Takeaways: Bad data costs are high, and these go beyond money — even small mistakes countHigh-quality data is crucial for business successThe cost of bad data is higher than most realize at more...

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Real-Time Targeting Requires Clean Data

Real-Time Targeting Requires Clean Data

Your ability to reach people in the moment is dependent on data quality. Learn why clean, accurate data is so important for real-time connections. Key Takeaways Real-time targeting helps marketers deliver personalized experiences, which today’s customers wantConsumer...

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Dismantle Data Silos for Better Business Performance

Dismantle Data Silos for Better Business Performance

Data sharing among everyone in your organization is essential for success Key Takeaways: Data silos affect every aspect of businessIt’s impossible to offer a great customer experience without a holistic viewData sharing and transparency are imperative to meet both...

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5 Ways to Improve the Customer Experience with Data

5 Ways to Improve the Customer Experience with Data

Your customers are a lot more than data points. Today’s consumers want to feel understood and appreciated by the brands they support. Here’s how to focus more on the customer experience. Key Takeaways Customer experience drives satisfaction and loyaltyToday’s...

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7 Data Quality Metrics You Should be Measuring

7 Data Quality Metrics You Should be Measuring

Bad data leads to bad marketing, bad business decisions, and a lot of lost revenue. Use these data quality metrics to tell if flaws in your data are holding your business back. Key Takeaways Data quality is important to stay competitiveData quality metrics will tell...

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How to Remove False Identifiers From Your Consumer Data

How to Remove False Identifiers From Your Consumer Data

Bad consumer data has taken over big data, and it’s costly and ubiquitous. But there’s still hope for marketers. Here are 4 actionable steps to find and remove false identifiers. Key Takeaways False identifiers create bad data, which is expensive and wastes a lot of...

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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