BDEX Blog

How DaaS Breaks Down Data Silos

How DaaS Breaks Down Data Silos

DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately,...

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Case Study: How BDEX Data Helped a Client Rule the Holidays

Case Study: How BDEX Data Helped a Client Rule the Holidays

Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan, a major designer of shoes and other fashion accessories, was looking to expand audience reach and engagement...

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A Word on Ethics: Don’t Misuse Your Data

A Word on Ethics: Don’t Misuse Your Data

Data is at the center of the marketing world these days, but it should be used with caution. Here are 5 best practices for data collection and usage. When it comes to marketing, a word that is constantly used now is “personalization.” Companies are endless trying to...

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Are You Getting the Most Out of Your Data?

Are You Getting the Most Out of Your Data?

Learn how to go beyond the conventional uses of data to up your targeting game and improve your overall marketing strategy Effective marketing is driven by user data. More and more marketers are raising their investments in data to improve their overall ROI. According...

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What Is Quality Data and Why Is It So Important?

What Is Quality Data and Why Is It So Important?

How important is data-quality management in marketing? If you care about effective campaigns, the answer is “very.” Incorrect marketing data is more than annoying or inconvenient. It can cost a company money. Some may question the need for strict data-quality...

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Are You Listening to What Your Customers Are Telling You?

Are You Listening to What Your Customers Are Telling You?

Data is important to your marketing efforts, but personalization matters more Over the last several years, if one thing has dominated business and marketing more than anything else, it’s data. Companies are constantly striving to get it and use it to better attract...

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Is Your Business Ready for Identity-Based Marketing?

Is Your Business Ready for Identity-Based Marketing?

Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...

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