BDEX Blog

Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand loyalty is increasing, as consumers care more and more about who they’re partnering with. In today’s digital world, making an impact on the right customers has never been a more competitive feat. You must attract customers right away, or they’ll move on to...

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Bridge the Gap Between Intention and Impact With Data

Bridge the Gap Between Intention and Impact With Data

Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...

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Connecting to the Person Behind the Data

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line. We live in a data-driven marketplace, no matter the industry you’re in. Many of the interactions you...

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Data Marketing: Understanding Customers at the Device Level

Data Marketing: Understanding Customers at the Device Level

Increasingly, knowing your customers is knowing them via the devices they carry Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade. Then there was the...

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How AI Is Impacting Marketing Data

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...

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Interactive Content Informs a New Decade of Data Marketing

Interactive Content Informs a New Decade of Data Marketing

Get to know your customers by giving them something to do It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use. The organizations on the leading edge don’t only use interaction to...

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Why Real-Time Is the New Requirement for Marketers

Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...

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What’s Next for Data-Driven Marketing?

What’s Next for Data-Driven Marketing?

Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing. Marketers now have access to loads and loads of data. The problem is that...

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BDEX NAMES TARA MAITRA CHIEF REVENUE OFFICER

BDEX NAMES TARA MAITRA CHIEF REVENUE OFFICER

BDEX, the Single Largest Data Exchange Platform in the United States, Hires Media Veteran Tara Maitra As Chief Revenue Officer. Fort Lauderdale, Fla – Jan. XX, 2019 – BDEX, the leading data exchange platform, announced today the appointment of Tara Maitra as Chief...

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How to Empower Your Auto Dealership With In-Market Data

How to Empower Your Auto Dealership With In-Market Data

In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time. Auto dealerships are trying to pull customers from the same pool as...

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