BDEX Blog

Are You Ready for Marketing Without Third-Party Cookies?

Are You Ready for Marketing Without Third-Party Cookies?

Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies — they’re crumblingFinding the right alternativeContextual advertisingGreater dependence on...

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Do You Know Your CDP From a DXP or DMP?

Do You Know Your CDP From a DXP or DMP?

Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com   Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) … Do you know what each of them does? Do you know which...

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What Is Data Completeness? Why One Missing Piece Matters

What Is Data Completeness? Why One Missing Piece Matters

Did you know that incomplete data is inaccurate data? Here’s what data completeness means and why it matters for marketing. Key takeaways What is data completeness?Why is incomplete data bad data?How to ensure data is completeUsing a reliable source like BDEX Poor...

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Improve Return on Ad Spend with Better Data

Improve Return on Ad Spend with Better Data

All the money you put into your ad campaigns won’t get you far without good data. How is ROI impacted by bad data? Today’s digital marketers understand the importance of customer data and take advantage of instant information to make stronger connections that drive...

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11 Trends in AI and Data Analytics for 2021

11 Trends in AI and Data Analytics for 2021

AI will help marketers delve deep into emotions and needs to enhance the customer journey throughout 2021 and beyond  Key takeaways: • AI can help companies plan and predict developments in customer behavior • AI can improve the customer experience • AI combined with...

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8 Ways to Use Data to Develop a Successful Content Strategy

8 Ways to Use Data to Develop a Successful Content Strategy

A data-driven content strategy creates emotional connections with your audience that lead to conversions and long-term customer relationships Key takeaways: Focus on audience rather than brandUse data to set strategy goalsEffective marketing is data-driven but also...

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How Prioritizing Good Data Leads to Better Targeting

How Prioritizing Good Data Leads to Better Targeting

If you don’t focus on data quality in your marketing, it will never reach the right people.  Bad marketing data can lead to wasted time and money, not to mention missing out on meaningful connections with the right audiences. And in the world of digital marketing,...

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The State of Data at the End of 2020

The State of Data at the End of 2020

As 2020 comes to an end, let’s take a look at how the data environment has changed and where we expect trends to head next. We all know 2020 was a year unlike any other. As we face an economic downturn, more businesses continue to close for good, employees are being...

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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