BDEX Blog

How to Master Identity Resolution

How to Master Identity Resolution

Successful identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered around putting customer data to work....

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5 Reasons Advertisers are Increasing Their Use of AI

5 Reasons Advertisers are Increasing Their Use of AI

Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by side with data analysis and personalization. According to...

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Top 6 Challenges Data-Driven Marketers Face

Top 6 Challenges Data-Driven Marketers Face

To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you wouldn’t be able to provide personalized messages that engage the right...

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Personalization: What Your Audience Really Wants

Personalization: What Your Audience Really Wants

Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support The personalization moment is here for marketers. Consumers now care about brands who are willing to...

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Is Your Geofencing Strategy Where It Needs to Be?

Is Your Geofencing Strategy Where It Needs to Be?

For automotive marketers, geofencing is one of the most powerful tools available Auto dealers depend on local clientele to keep their business moving forward. Marketing to the right people means that important location data needs to be gathered so that messages are...

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Track the Impact of COVID-19 with Location Data

Track the Impact of COVID-19 with Location Data

The COVID-19 pandemic is changing life as we know it for businesses and individuals, but location data can help you understand the impact of coronavirus on your business and industry. As the COVID-19 pandemic continues to spread around the globe, more and more...

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Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand Loyalty Is on the Rise: What Does That Mean for You?

Brand loyalty is increasing, as consumers care more and more about who they’re partnering with. In today’s digital world, making an impact on the right customers has never been a more competitive feat. You must attract customers right away, or they’ll move on to...

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Bridge the Gap Between Intention and Impact With Data

Bridge the Gap Between Intention and Impact With Data

Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...

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