BDEX Blog

Are You Using the Same Data Segments as Your Competitors?

Are You Using the Same Data Segments as Your Competitors?

Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences. Data-driven marketing is no longer optional in today’s...

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How Data Can Help You Increase Customer Engagement

How Data Can Help You Increase Customer Engagement

Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...

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Top Five Marketing Challenges of 2019

Top Five Marketing Challenges of 2019

How to tackle these challenges head-on with data, technology, and analytics Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes the goal. The goal is to be profitable. The...

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What Poor Quality Data May Be Costing You and Your Business

What Poor Quality Data May Be Costing You and Your Business

Inaccurate or out-of-date data can hurt your marketing efforts. It’s no secret that data is a requirement for successful marketing in our digital world. Data informs the messages you create, the audience you target, and the decisions you make for the future of your...

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How Can Data Improve Out-of-Home Marketing?

How Can Data Improve Out-of-Home Marketing?

Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable. Even with the rise of digital marketing, the Out of Home Advertising Association...

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Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...

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How DaaS Breaks Down Data Silos

How DaaS Breaks Down Data Silos

DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately,...

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Case Study: How BDEX Data Helped a Client Rule the Holidays

Case Study: How BDEX Data Helped a Client Rule the Holidays

Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan, a major designer of shoes and other fashion accessories, was looking to expand audience reach and engagement...

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A Word on Ethics: Don’t Misuse Your Data

A Word on Ethics: Don’t Misuse Your Data

Data is at the center of the marketing world these days, but it should be used with caution. Here are 5 best practices for data collection and usage. When it comes to marketing, a word that is constantly used now is “personalization.” Companies are endless trying to...

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