Six Solutions to the Headaches Big Data Can Bring

“How Marketers Can Guard Against Security Threats and other Disruptions”

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Finding The Elusive Big Wisdom In Big Data

“We want to believe getting value from big data is as simple as pouring in the data, running a program and getting insights, but in fact, it’s much more complicated than that.”

 

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Speed To Insight: Key To Big Data Success

“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”

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What Your Business Can Learn about Leveraging Big Data From Netflix, Eloqua and Election

For many organizations, big data is the engine of their success. Netflix , Eloqua and Obama’s 2008 winning campaign for the presidency provide key lessons for entrepreneurs looking to harness the power of big data. Each of these businesses used big data to get closer to its customers — and to develop a successful strategy.

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Programmatic Ad Buying to Reach $21 Billion

“Machines are taking on a much bigger role in advertising buying round the world, according to a new study.”

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Facebook Australia Chief: Here’s What Everyone’s Missing About Big Data

“The reality is that big data has absolutely no value unless you can build insights. And insights have no value unless you can distribute those insights in the right format to the right people… to make the right business decisions to ultimately drive efficiencies and P/L sales.”

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