Keysoft, blissful innovation

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Intimate Data Will Be Key to the Internet of Things

“From New Screens to Flow Advertising, Messages Will Be More Personal”

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Note: We at BDEX are gearing up to handle Internet of Things data on our Platform…..stay tuned.

 

Study: 80% of Companies Will Increase Digital Marketing Budgets

“As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo.”

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Brands Don’t Want Bigger Data — They Want Actionable Insights

“Agencies: Does Your Data Pass the ‘So-What’ Test?”

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Big Data Exchange nominated for Innovative Technology Award!

Big Data Exchange has been nominated for the Miami Chamber of Commerce 2015 Technology Leaders Award for Innovative Technology!

The Innovative Technology Award honors a company that has developed a technology and application that is ground-breaking.

Winners will be announced at the Greater Miami Chamber of Commerce Technology Leaders of the Year Awards Luncheon on April 28, 2015.

For more information go to: The Greater Miami Chamber of Commerce

 

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

“eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend.”

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Note: BDEX will have full support of mobile data by 2Q 2015.