Big data: A powerful tool for businesses

“Big data” can seem like a lofty, unattainable concept. A variety of definitions cover the term, but essentially, it’s a wealth of data that’s analyzed to uncover trends, patterns and correlations.”

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The Future of Big Data, Visualized [INFOGRAPHIC]

“Here, we break down how the industry has changed over time, and show the projected path for the years to come. And trust us, big data is no where near finished with impacting out lives in a very big way”

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New Research Shows How Digital Connects Shoppers to Local Stores

“With two in three consumers not finding the information they need in-store and 43% then leaving frustrated, digital presents an opportunity for retailers to improve the in-store shopping experience.”

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TURNING BIG DATA INTO BIG CASH – BLOOMBERG NEWS

Bloomberg News Clip on Big Data.
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DIGITIZING THE CONSUMER DECISION JOURNEY

“Digital channels no longer just represent “a cheaper way” to interact with customers; they are critical for executing promotions, stimulating sales, and increasing market share.”
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