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Category: Analysis Methods

Personalization: What Your Audience Really Wants

Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support

The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.

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Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.

We live in a data-driven marketplace, no matter the industry you’re in.

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How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.

Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.

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