As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support
The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.
For automotive marketers, geofencing is one of the most powerful tools available
Auto dealers depend on local clientele to keep their business moving forward.
Brand loyalty is increasing, as consumers care more and more about who they’re partnering with.
In today’s digital world, making an impact on the right customers has never been a more competitive feat.
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that.
There are clear disconnects between marketers’ intentions and actual customer impacts.
Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.
We live in a data-driven marketplace, no matter the industry you’re in.
Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
Get to know your customers by giving them something to do
It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use.
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.