Marketing: Don’t Underestimate the Power of Location Data

Marketing: Don’t Underestimate the Power of Location Data

How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
How Can Data Improve Out-of-Home Marketing?

How Can Data Improve Out-of-Home Marketing?

Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable. Even with the rise of digital marketing, the Out of Home Advertising Association...
Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...
Is Your Business Ready for Identity-Based Marketing?

Is Your Business Ready for Identity-Based Marketing?

Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new customers and about $740,000 in revenue by turning to BDEX and its data platform to draw...
Marketing: In Our World of Data, Be the Human Touch

Marketing: In Our World of Data, Be the Human Touch

The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex says a typical digital consumer owns 3.23 devices, and...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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