One Stop Data Shopping: Find Your Audience

One Stop Data Shopping: Find Your Audience

By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers where they’re at – in both the purchasing process and in life. E-commerce and the widespread...
Big Data Trends to Watch in 2019

Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...
The Value of the BDEX ID Graph

The Value of the BDEX ID Graph

How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made it more difficult to market to people. Cisco recently estimated that on average,...
The Elements of Effective Targeted Marketing, Part 1

The Elements of Effective Targeted Marketing, Part 1

Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who wants to build a successful business. And it applies no matter what...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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