As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support
The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.
Having data for marketing is a good thing; accurate data is way better. BDEX discusses how they can help you have the correct information on hand to reach the right audience.
Because modern consumers care immensely about personalization, it’s up to you to revamp your marketing strategy to include more segmented messages. Learn how ad segmentation can get your ads in front of the right people at the right time.
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.