Marketing: Why Segmenting Your Ads Across Your Data Makes Sense
Ad segmentation lets you know which ads are working best for your curated audience. You’ll know who you’re targeting and how to get them to respond. Modern audiences care about personalization. Research from Deloitte reveals that over half of consumers show...
One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers where they’re at – in both the purchasing process and in life. E-commerce and the widespread...
Big Data Trends to Watch in 2019
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...
The Value of the BDEX ID Graph
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made it more difficult to market to people. Cisco recently estimated that on average,...