What Is Quality Data and Why Is It So Important?
How important is data-quality management in marketing? If you care about effective campaigns, the answer is “very.” Incorrect marketing data is more than annoying or inconvenient. It can cost a company money. Some may question the need for strict data-quality...
Marketing: Why Segmenting Your Ads Across Your Data Makes Sense
Ad segmentation lets you know which ads are working best for your curated audience. You’ll know who you’re targeting and how to get them to respond. Modern audiences care about personalization. Research from Deloitte reveals that over half of consumers show...
One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers where they’re at – in both the purchasing process and in life. E-commerce and the widespread...
Big Data Trends to Watch in 2019
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...