Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support
The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.
Having data for marketing is a good thing; accurate data is way better. BDEX discusses how they can help you have the correct information on hand to reach the right audience.
Because modern consumers care immensely about personalization, it’s up to you to revamp your marketing strategy to include more segmented messages. Learn how ad segmentation can get your ads in front of the right people at the right time.
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like