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Category: audience groups

Personalization: What Your Audience Really Wants

Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support

The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.

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Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.

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The Value of the BDEX ID Graph

How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made

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