Archives

Category: Big Data

The Basics of Identity-Based Marketing

The Basics of Identity-Based Marketing

Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered

Read More »

What Is Cookie-Free Targeting?

Third-party cookies are going away soon so it’s time to prepare for cookie-free targeting. How can you get the same level of ad personalization without them? Privacy laws continue to

Read More »