Bridge the Gap Between Intention and Impact With Data

Bridge the Gap Between Intention and Impact With Data

Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...
Connecting to the Person Behind the Data

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line. We live in a data-driven marketplace, no matter the industry you’re in. Many of the interactions you...
How AI Is Impacting Marketing Data

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
Interactive Content Informs a New Decade of Data Marketing

Interactive Content Informs a New Decade of Data Marketing

Get to know your customers by giving them something to do It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use. The organizations on the leading edge don’t only use interaction to...
Why Real-Time Is the New Requirement for Marketers

Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...
What’s Next for Data-Driven Marketing?

What’s Next for Data-Driven Marketing?

Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing. Marketers now have access to loads and loads of data. The problem is that...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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