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Category: Brands

Why Do Analytics Matter in Advertising

Why Do Analytics Matter in Advertising

Why advertising analytics matter, and how they help marketers better understand audiences, improve targeting, and make buying predictions to optimize digital campaigns. Thanks to the proliferation of digital channels and

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What is identity resolution?

What is Identity Resolution?

In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and

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