Archives

Category: Blog

What Is Cookie Free Targeting?

Third-party cookies are going away soon so it’s time to prepare for cookie-free targeting. How can you get the same level of ad personalization without them? Privacy laws continue to

Read More »

The Value of TV Viewing Data

Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to

Read More »

Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.

Read More »

Most Popular: