Marketing: The Most Important Customer Data for Franchises

Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on? With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to...
Are You Using the Same Data Segments as Your Competitors?

Are You Using the Same Data Segments as Your Competitors?

Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences. Data-driven marketing is no longer optional in today’s...
How Data Can Help You Increase Customer Engagement

How Data Can Help You Increase Customer Engagement

Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...
Top Five Marketing Challenges of 2019

Top Five Marketing Challenges of 2019

How to tackle these challenges head-on with data, technology, and analytics Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes the goal. The goal is to be profitable. The...
How Can Data Improve Out-of-Home Marketing?

How Can Data Improve Out-of-Home Marketing?

Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable. Even with the rise of digital marketing, the Out of Home Advertising Association...
Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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