The COVID-19 pandemic is changing life as we know it for businesses and individuals, but location data can help you understand the impact of coronavirus on your business and industry. As the COVID-19 pandemic continues to spread around the globe, more and more...
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...
Increasingly, knowing your customers is knowing them via the devices they carry Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade. Then there was the...
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
Get to know your customers by giving them something to do It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use. The organizations on the leading edge don’t only use interaction to...
After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...
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