Bridge the Gap Between Intention and Impact With Data
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...
Data Marketing: Understanding Customers at the Device Level
Increasingly, knowing your customers is knowing them via the devices they carry Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade. Then there was the...
How AI Is Impacting Marketing Data
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
Interactive Content Informs a New Decade of Data Marketing
Get to know your customers by giving them something to do It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use. The organizations on the leading edge don’t only use interaction to...