Case Study: How BDEX Data Helped a Client Rule the Holidays
Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan, a major designer of shoes and other fashion accessories, was looking to expand audience reach and engagement...
A Word on Ethics: Don’t Misuse Your Data
Data is at the center of the marketing world these days, but it should be used with caution. Here are 5 best practices for data collection and usage. When it comes to marketing, a word that is constantly used now is “personalization.” Companies are endless trying to...
What Is Quality Data and Why Is It So Important?
How important is data-quality management in marketing? If you care about effective campaigns, the answer is “very.” Incorrect marketing data is more than annoying or inconvenient. It can cost a company money. Some may question the need for strict data-quality...
Is Your Business Ready for Identity-Based Marketing?
Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...