Marketing: Don’t Underestimate the Power of Location Data

Marketing: Don’t Underestimate the Power of Location Data

How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
Top Five Marketing Challenges of 2019

Top Five Marketing Challenges of 2019

How to tackle these challenges head-on with data, technology, and analytics Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes the goal. The goal is to be profitable. The...
Retailers: Why Targeting New Audiences With Data Is Your Path to Growth

Retailers: Why Targeting New Audiences With Data Is Your Path to Growth

Leveraging the right quality data at the right time helps you effectively market to new retail customers As a retailer, you have a unique perspective on the way technology can change business, and fast. From online shopping to mobile user experiences, there’s so much...
Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...
Is Your Business Ready for Identity-Based Marketing?

Is Your Business Ready for Identity-Based Marketing?

Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...
Marketing: In Our World of Data, Be the Human Touch

Marketing: In Our World of Data, Be the Human Touch

The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex says a typical digital consumer owns 3.23 devices, and...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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