How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on? With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to...
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences. Data-driven marketing is no longer optional in today’s...
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...
How to tackle these challenges head-on with data, technology, and analytics Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes the goal. The goal is to be profitable. The...
Leveraging the right quality data at the right time helps you effectively market to new retail customers As a retailer, you have a unique perspective on the way technology can change business, and fast. From online shopping to mobile user experiences, there’s so much...
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