Personalization: What Your Audience Really Wants
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support The personalization moment is here for marketers. Consumers now care about brands who are willing to...
Is Your Geofencing Strategy Where It Needs to Be?
For automotive marketers, geofencing is one of the most powerful tools available Auto dealers depend on local clientele to keep their business moving forward. Marketing to the right people means that important location data needs to be gathered so that messages are...
Brand Loyalty Is on the Rise: What Does That Mean for You?
Brand loyalty is increasing, as consumers care more and more about who they’re partnering with. In today’s digital world, making an impact on the right customers has never been a more competitive feat. You must attract customers right away, or they’ll move on to...
Bridge the Gap Between Intention and Impact With Data
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that. There are clear disconnects between marketers’ intentions and actual customer impacts. According to the Loyalty That Lasts report...