Marketing: Don’t Underestimate the Power of Location Data

Marketing: Don’t Underestimate the Power of Location Data

How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
Marketing: The Most Important Customer Data for Franchises

Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on? With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to...
How Data Can Help You Increase Customer Engagement

How Data Can Help You Increase Customer Engagement

Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...
Top Five Marketing Challenges of 2019

Top Five Marketing Challenges of 2019

How to tackle these challenges head-on with data, technology, and analytics Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes the goal. The goal is to be profitable. The...
Retailers: Why Targeting New Audiences With Data Is Your Path to Growth

Retailers: Why Targeting New Audiences With Data Is Your Path to Growth

Leveraging the right quality data at the right time helps you effectively market to new retail customers As a retailer, you have a unique perspective on the way technology can change business, and fast. From online shopping to mobile user experiences, there’s so much...
Why You Need Both Digital and Traditional Marketing

Why You Need Both Digital and Traditional Marketing

A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...

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