How AI Is Impacting Marketing Data

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
Why Real-Time Is the New Requirement for Marketers

Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...
What’s Next for Data-Driven Marketing?

What’s Next for Data-Driven Marketing?

Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing. Marketers now have access to loads and loads of data. The problem is that...
Marketing Intel: Data Exchange Platforms vs. Single Data Source

Marketing Intel: Data Exchange Platforms vs. Single Data Source

Comparing data sources and the benefits of using a data exchange platform  The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by...
How to Empower your Auto Dealership to find their target audience for car advertising with in-market data

How to Empower your Auto Dealership to find their target audience for car advertising with in-market data

In-market data gives you information on local consumers who have made an action, like expressed interest in buying a vehicle. This data is crucial to helping you reach the right person at the right time. Auto dealerships are trying to pull customers from the same pool...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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