Marketing: The Most Important Customer Data for Franchises

Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on? With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to...
How Data Can Help You Increase Customer Engagement

How Data Can Help You Increase Customer Engagement

Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new customers and about $740,000 in revenue by turning to BDEX and its data platform to draw...
Marketing: In Our World of Data, Be the Human Touch

Marketing: In Our World of Data, Be the Human Touch

The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex says a typical digital consumer owns 3.23 devices, and...
Personalized Marketing: Your Competitive Edge

Personalized Marketing: Your Competitive Edge

Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements that don’t pertain to their specific desires, needs, or...
How Real-Time Targeting Can Revolutionize Your Marketing Strategy

How Real-Time Targeting Can Revolutionize Your Marketing Strategy

Delivering the right content at the right moment is a vital part of obtaining – and keeping – customers The ways companies reach and obtain new customers has evolved since the early days of marketing and advertising. Long gone are the days of spray-and-pray marketing,...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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