4 Ways Third-Party Data Can Generate Lift in Your Marketing Results

Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing cases 30-35% inaccuracy rates discovered through validation testing....
Creating Products That Fit: Using Real-Time Data for Product Development

Creating Products That Fit: Using Real-Time Data for Product Development

Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand awareness is no longer enough to build lasting customer relationships. Brand...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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