Using BDEX to Navigate Digital Transformation on bdex.com

Using BDEX to Navigate Digital Transformation

Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs.

Global CMOs are getting stretched thin these days. On top of their traditional mandates of lead generation and brand building, they are being asked to find and implement technologies needed to extract marketing intelligence from the growing torrent of data their organizations produce each day.

The complexity and dollars involved in this digital transformation make it a high-risk/high-reward undertaking. CMOs who succeed stand to create powerful data marketing platforms, turbo charge their real-time personalization efforts and gain a step in the MarTech arms race. Those who fail, risk squandering millions of dollars in resources creating what the industry has lovingly come to call a “Frankenstein stack.”

Nearly all – 96 percent – of respondents to the Marketo 2017 Marketing Benchmark Report agreed that the task of finding and integrating MarTech solutions can distract CMOs from their primary mission of helping acquire and keep more customers.

Such is the price we pay when it comes to learning how to implement new technologies, and indications are that global brands are still in the early days of their digital transformations. CMOs, it would appear, will have to keep tabs on multi-million-dollar, multi-year IT integration projects on top of their day jobs for years to come.

Where BDEX comes in

The good news is that thanks to BDEX, CMOs and the brands they represent don’t have to miss a beat during this tumultuous period. They can rely on BDEX to fulfill all their U.S. consumer data needs whether they are halfway through their digital transformation, have completed it or plan to forego it and continue relying on agencies and other vendors for marketing data.

BDEX can say this because of how we have integrated an unparalleled network of third-party data providers with an extremely robust ID graph and uniform taxonomy to power human connectivity.

The BDEX ID Graph

These all come together via the BDEX ID Graph, which tags all data signals coming in from our partners in real-time using a uniform taxonomy that spans more than 5,500 tags and 500 industries. This enables us and our customers to query nearly a trillion real-time data signals from more than 70 data providers using the same taxonomy.

On top of this, the BDEX ID Graph constantly reviews logins, app downloads, credit card purchases, and other authenticated real-time signals to make sure the incoming data signals are matched to the right Customer ID.

We do this by building one of the industry’s largest cross-referenced libraries of email addresses, mobile device identifiers, browser cookie IDs and U.S. Postal addresses. Our library spans 800 million mobile-to-email ID and cookie-to-email matches. If someone upgrades from an iPhone 8 to a Samsung 10 or switches from a Google Pixelbook to a Microsoft Surface, the BDEX ID Graph detects it the moment the user downloads an app or logs into an authenticated account tracked by any one of our data partners.

Our use of authenticated identifiers enables 100 percent deterministic cross-device matching, which means you can have 100 percent confidence our ID graph is assigning billions of incoming data signals to the appropriate Customer ID.

The BDEX DXP

Thanks to the BDEX ID Graph and our uniform taxonomy, the BDEX Data Exchange Platform (DXP) presents 290 million consumer identities, 1.3 billion email addresses and more than 900 billion data signals in a highly searchable database.

You can peak under the hood and get a sense of how broad and deep our data is using Explore BDEX Taxonomies, our free and highly intuitive taxonomy tool.

API or batch-mode access

Thanks to our uniform taxonomy, querying this massive database is quick and easy. You can match IDs instantly (10ms response time) using a real-time API query or upload ID lists via batch mode and have IDs returned in hours.

Custom segment building

Either way, you can harness real-time data signals to build or enhance custom audience segments for programmatic advertising, personalization and other projects.

The BDEX DXP provides access to hundreds of pre-built audiences uploaded by our partners. You can use these to fast-track your own audience-building efforts or use them as is until you whip your own MarTech stack into shape.

Whether your organization’s MarTech stack ends up humming like a Lamborghini or shrieking like Frankenstein, or your organization opts to continue relying on agencies and other external vendors, it’s going to need access to third-party data. You’ll be hard-pressed to find a better one-stop shop for that than BDEX.

To learn more about how BDEX helps marketers maximize ROI, visit the BDEX solutions page.

BDEX is Not a Typical Marketing Data Company on bdex.com

BDEX is Not a Typical Marketing Data Company

We make a point to know our customers so they can know theirs better

Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell data and associated services to businesses. The problem, though, is that while plentiful, often much of this data is worthless – because it’s old, unreliable, or just not relevant.

Most companies don’t work closely enough with their customers to find the right data, and once they make a sale, they often don’t care whether or not it was useful. However, this is where BDEX stands out from the pack.

The BDEX difference

At BDEX, we take a consultative approach with our customers. This involves getting to know them in order to get a clear understanding of who their customers are and who they’re trying to reach. But we also dig much deeper. To determine if someone is an ideal prospect for our clients, we look at behaviors and intents.

Are individuals in the process of looking for a business’s specific product or service? If so, how and when are they searching? It’s at that point that we look at the data signals that indicate certain behaviors.

When we identify the right data signals, we start building the proper filter for our customer. In addition to the exact signals, we also look at a specific geographic region. One of the best aspects of our process is that it’s almost completely turnkey. We make it extremely simple for our customers. And once the filter is built, we start sending them data that is very easy to read and utilize.

Comprehensive reports

Our team of data experts creates and distributes regular reports for our customers. These involve the agreed-upon signals and geographic region that show how many consumers can be reached per month, along with their costs. They can also get files daily, monthly, or weekly with the names, addresses, phone numbers, and emails of the people whom they want to market to.

Real-time behaviors, not predictive analytics

One company we work with does a lot related to the furniture industry. After determining who their customers are and who they want to target, we thought about when people decide to buy furniture. Often this is related to certain life events, such as when someone has a baby or when they move. We began to identify the signals that show that someone may need new furniture. And, unlike most data companies that use predictive analytics, we look at real-time behaviors.

For example, if someone visits a real estate website, we will know it almost as soon as it happens. This could be an indication that now is a good time to reach this person, as new furniture often accompanies a home purchase. And when it’s coupled with other real-time signals – such as actively shopping at a competing furniture store – the data becomes incredibly precise and powerful.

In addition to businesses that sell furniture, this information is also relevant to financing companies. Before someone moves – or even before they buy a new home – they can be presented with financing offers, giving them an incentive to go to a specific furniture store when they’re ready to buy.

Quick adaptations

We understand that our success is based on the success of our customers, which is why we don’t just supply data and walk away. We always make a point to follow up to talk about their marketing results. If things need to be tweaked, we will make the necessary changes or adjustments. In most cases, customers want to expand what they’re doing with us because they see how effective it is.

If your company’s marketing efforts are too broad, BDEX can help you narrow them so you are just targeting customers who are ready to buy right now. Contact us to get started.

4 Steps to Better Auto Dealer Marketing

Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more on digital marketing. The process is understandably overwhelming for small dealerships, however. With a limited advertising budget, creating the most effective marketing with the best chance for significant ROI is important. Paid search tools are a popular approach, but they can be expensive and display ads can bring awareness to a particular brand or business, but when it comes to controlling when and where your ads appear, flexibility is limited.

By focusing on a few key strategies when establishing your dealership’s digital marketing plan, you can rest assured you’re spending your money effectively and efficiently.

1. Take Advantage of Email Retargeting

Consumers who visit your website are important; they’re potential buyers who show interest in your cars and services. By matching potential buyers with their email ID, you can create personalized email campaigns to fit their needs. BDEX offers email retargeting as well as other cross-device matching services to connect your customers across multiple platforms.

2. Use Real-Time Data

What if you knew which consumers are shopping for a car right now? With real-time data, you can. But while there are hundreds of data providers, not all of them offer up-to-the-second information on consumers. With real-time targeting from BDEX, you can find prospective buyers who are shopping for a car or have a lease expiring.

3. Utilize Geofencing

Geofencing is a location-based service that tracks who is visiting a particular area. Geofencing is used in a variety of industries from human resource management to law enforcement. Dealerships can take advantage of geofencing by tracking people who visit their own business or competing dealerships.

4. Don’t Forget Direct Mail Targeting

Dealerships that take advantage of BDEX Hyperlocal Data suite services will gain additional data on their consumers, opening new avenues for other marketing, including direct mail. While direct mail is an older, more traditional approach to marketing, used in conjunction with digital marketing, this method is another way to grab your consumers’ attention without crowding their inbox.

Instead of waiting for your customers to see your advertising, why not target prospective buyers now? With the BDEX Hyperlocal Data Suite services, you can find potential car buyers in a specific area—in real time. Email us at info@bdex.com to learn more about our auto/dealership services.

Image via Flickr/David Brown