Is Your Business Ready for Identity-Based Marketing?

Is Your Business Ready for Identity-Based Marketing?

Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers

How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new customers and about $740,000 in revenue by turning to BDEX and its data platform to draw...
Personalized Marketing: Your Competitive Edge

Personalized Marketing: Your Competitive Edge

Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements that don’t pertain to their specific desires, needs, or...
How Technologies May Change How Marketing Data Is Gathered and Used

How Technologies May Change How Marketing Data Is Gathered and Used

Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to avoid marketing missteps. If we take today as an admittedly arbitrary starting point, what could...
Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Readily available data can help restaurants connect with their customers and strengthen those relationships online – which can be key to remaining competitive The competitive landscape for restaurants is as intense as ever. No eatery – whether chain or “mom and pop” –...
The Martech Training Boom

The Martech Training Boom

The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online and in-person options. One of the primary...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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