6 Characteristics of High-Quality Data Quality

6 Characteristics of High-Quality Data Quality

What makes data high quality or poor quality? Check off this list of quality characteristics when you’re evaluating marketing data. Digital marketers now have access to loads and loads of consumer data. While big data makes it easier to effectively market to the right...
Data Integrity Has a Major Impact on Your ROI

Data Integrity Has a Major Impact on Your ROI

Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the right hands at the right time is a potent cash driver. And while you likely know that better...
5 Steps to Avoiding Bad Data

5 Steps to Avoiding Bad Data

Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry, but it is especially a challenge for marketers. If you use expired or inaccurate data in a campaign, the...
Why Personalization Depends on Quality Data

Why Personalization Depends on Quality Data

Without accurate, up-to-date data, your personalization efforts won’t be effective. Personalization continues to be a top priority in the marketing world, especially as nearly all communications have gone digital. There are more avenues than ever to connect with your...
5 Ways to Turn Real-Time Data into Real-Time Action

5 Ways to Turn Real-Time Data into Real-Time Action

Even with the omnipresence of big data, most marketers don’t think they’re effectively turning data and intelligence into action. Learn how to improve your response to real-time insights Many marketers are adapting to and embracing data-driven marketing. While they...

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