Connecting to the Person Behind the Data

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line. We live in a data-driven marketplace, no matter the industry you’re in. Many of the interactions you...
Data Marketing: Understanding Customers at the Device Level

Data Marketing: Understanding Customers at the Device Level

Increasingly, knowing your customers is knowing them via the devices they carry Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade. Then there was the...
How AI Is Impacting Marketing Data

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
Why Real-Time Is the New Requirement for Marketers

Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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