How Prioritizing Good Data Leads to Better Targeting

How Prioritizing Good Data Leads to Better Targeting

If you don’t focus on data quality in your marketing, it will never reach the right people.  Bad marketing data can lead to wasted time and money, not to mention missing out on meaningful connections with the right audiences. And in the world of digital marketing,...
4 Steps to Defining Your Purpose

4 Steps to Defining Your Purpose

Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which is full of uncertainty and instability, more companies are coming forward to stand for...
What Does a Big Data-Driven Customer Experience Look Like?

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers feel they’re getting almost “no benefit” from their...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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