4 Steps to Defining Your Purpose

4 Steps to Defining Your Purpose

Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which is full of uncertainty and instability, more companies are coming forward to stand for...
What Does a Big Data-Driven Customer Experience Look Like?

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers feel they’re getting almost “no benefit” from their...

Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data

Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age and marital status, are not enough to properly assess a person’s buying...
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same approximate age. However, it’s safe to say that a marketing message tailored...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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