Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge Are you using your customer data to its fullest? With email retargeting, your business can leverage the information you already have to send more meaningful messages...
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately,...
Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new customers and about $740,000 in revenue by turning to BDEX and its data platform to draw...
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex says a typical digital consumer owns 3.23 devices, and...
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements that don’t pertain to their specific desires, needs, or...
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