Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how. Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations,...
After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal. Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers. Automation and...
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing. Marketers now have access to loads and loads of data. The problem is that...
Comparing data sources and the benefits of using a data exchange platform The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by...
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time. Auto dealerships are trying to pull customers from the same pool as...
How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
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