In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…
BDEX’s Custom Audience Solutions
Solution 1: Machine Learning with Omni IQ
Omni IQ uses your first-party data to identify more people like your best customers and reach them across all channels including digital and direct mail. Simply, upload and expand your audience directly on our secure platform or our team can create customized audiences at scale via a managed services agreement.
The Challenge
The harsh reality is that much of the consumer data available to companies is unactionable. This means that despite investing significant resources into collecting this data, it cannot be easily leveraged to drive business decisions.
In fact, the data is often invalid, inaccurate, or even fraudulent, causing companies to waste a significant amount of time and money. The inability to effectively use this data hinders your ability to target your ideal customers, leading to lost revenue.
The Solution
Our proprietary Machine Learning platform leverages your first-party data to identify more customers identical to your top customers. By doing so, we enable you to expand your reach and increase sales.
With BDEX’s Omni IQ, you can expect an accuracy rate of up to 84% in identifying the right audience for your brand. Say goodbye to unactionable data and hello to data-driven decisions that drive business growth. Join us and take control of your data today.
How It Works
Step 1
You'll provide a seed file of first-party data of your target consumers by simply uploading it to Omni IQ. We are able to ingest most forms of data, including mobile IDs, emails (MD5, SHAI, SHA256) or PII.
Step 2
This seed file is analyzed across a wide range of data segments aggregated from over 100 data sources.
Step 3
Using machine learning, we’ll weigh each data point, according to relative importance to your needs, to build a highly accurate model of your ideal target consumers.
Benefits of BDEX's Omni IQ Machine Learning
- Increase ROAS by 50%+
- Enhance the capabilities of your first-party data
- Obtain scale and performance goals with custom models built in just hours – not weeks
- Isolate highly targeted audiences based on your objectives
- Reach consumers most likely to engage, respond and convert
- Privacy compliant, GDPR, CCPA
- No upfront costs, pay only for data usage
Solution 2: High Performing Custom Audience Creation
With over 5,000 consumer data segments and attributes available and our fraud free data guarantee, hundreds of brands rely on BDEX to build and curate custom audiences and improve return on ad spend.
Our Data
+
0
Consumer Data Segments and Attributes
+
0
Integration & Destination Partners via LiveRamp
+
0
Million
Unique Identity Linkages Authenticated Monthly
Industry Leading
House holding capabilities
Choose From Q1 Top Selling Audience Segment Categories
Demographic, Income, & Financial
- Established High Income Adults / Families
- Income Ranges (Individual or Household)
- Credit Card Types
- Investment Type
- Age (Millennial & Gen Z Buyer Groups)
- Education Level
- Renter/Homeowner
- Presence of Children in HH
- Insurance Type & Value
Interest & Affinity
Shopping & Purchase
Sports Enthusiasts
- NFL Enthusiasts
- Golf Enthusiasts
Health Enthusiasts
Outdoor Enthusiasts
Home & Garden Enthusiasts
Political & Voter Sentiment
TV Viewership
Powered by BDEX
Ready to get started? Sign up for a free, no-obligation trial.
Activation Partners
Case Studies
How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote Premiere
In 2021, CBS was the leading ad-supported television network in the United States, with an average viewership of 5.6 million viewers according to Statista. For the launch of a new CBS family dance competition series…
TiVo Expands 1st Party Monetization Opportunity By 11x
Looking for help monetizing their first-party data, TiVo turned to BDEX for help expanding its audience reach to nationwide scale in order to give its advertisers access to highly targeted nationwide audiences.
Working with BDEX improved TiVo’s first-party data monetization by 11X.
Ready to get started? Sign up for a free, no-obligation trial.
Blog
Business analytics and data marketing are rapidly evolving. Stay up-to-date on our latest data thought leadership.
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…
Stay Ahead
Improve your ROAS with data. Talk to an expert about improving your data strategy today.