The key to the connection is all in the data
The goal of anyone who sells anything is to make the right people aware of their product or service at the right time – and in the right place. And while this is a pretty straightforward idea, it has always been much easier said than done. But thanks to real-time targeting and device matching, it may not be so difficult anymore.
What is real-time targeting?
When someone begins a search for something online, real-time targeting allows companies to get this information almost immediately. They can then use this data to offer this customer relevant products that directly correspond with their online and other activity. And the best part is that customer activity can be tracked across computers, phones, and tablets – allowing marketers to match different devices with the same person.
How do companies know which customers are connected to which devices?
Companies that have access to this resource gain insight into what the individual is shopping for as well as which devices they use and how to best contact them. Marketing campaigns can be tailored appropriately to both highly-targeted product recommendations and the platform that will resonate with a potential customer.
For instance, a store like Best Buy could use device matching to find out what out what kind of phone one of their customers uses and how old it is. They can then send updates and information about the newest model at a time when a customer is specifically searching for a new phone and – depending on permissions – provide this information via text, email, or even dynamically-served ads on websites.
How this applies in a non-digital setting
Marketers also have the ability to match consumers to specific geographic locations. With access to the right data, it is fairly simple to tie a postal address to a mobile device and an IP address of a home computer. If that individual goes online to look for a new car, an auto dealership in their area can see this activity and then send the person a flyer or other type of physical mail advertising its cars. And with geofencing, which identifies where a device is located within a certain radius, the dealership can even determine if the individual is actively visiting competitors.
BDEX lets businesses precisely target customers and potential customers
With so much competition vying for the attention of customers, businesses have to do all they can to find an edge – and every poorly-targeted marketing dollar is wasted.
BDEX makes it easy to get in front of consumers when they are looking to buy and where they are likely to see the message. We have over 700 million device ID connections. While some companies offer device-matching and other targeted data in batch mode, we’re one of the few that deliver it through an application program interface (API) that allows our clients to access the information in real time. We also have more than 900 billion data signals on consumers in the U.S. available through our proprietary Data Exchange Platform.
To learn more about BDEX and what this data can do for you, contact us.