BDEX Included in the New Tech: Data Marketplaces, Q3 2019, Report

Forrester’s Landscape Overview of 21 Providers

Emerging data marketplaces act as spaces where data buyers and sellers can come together. These marketplaces, as shown by this report, will facilitate growth of the data economy and provide meeting places to enable data transactions. And these transactions are increasingly important as the demand for insights leaders to get their hands on external data intensifies, and as venture capital investments grow into the hundreds of millions.

An overview of these data marketplaces is provided in the report, in addition to a look at the market segmentation and features and services these marketplaces offer.

The report outlines the value proposition as including:

  • Enabling broad and scalable exchange of data
  • Facilitating the discovery of new data sources
  • Ensuring data quality and compliance
  • Guiding business practices for data exchange
  • Providing a channel to market for data commercializers

While most emerging marketplaces are still undeveloped, the report also identifies determiners of provider maturity, including funding level, number of customers, company tenure, and number of employees.

This report will help leaders in business insights to better understand what’s possible within the major market segments, as well as update their data selling and data buying strategies.

New Tech: Data Marketplaces, Q3 2019, Forrester Research, Inc., September 30, 2019

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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