Your responsibilities will be to:

• Expand search engine marketing campaigns to meet defined goals and strategic objectives.
• Provide forecasts for cost, traffic and ROI for search marketing channels.
• Analyze and report on key metrics for SEO and PPC campaigns in Google and LinkedIn.
• Work effectively with a broad spectrum of both internal team members and external vendors/clients.
• Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing.
• Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements.
• Analyze categories with competitive websites to gain market intelligence.
• Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation and promotion strategies.
• Plan and oversee management and creation of sales materials while interfacing with sales and engineering teams to develop sales messaging that clearly demonstrates value proposition and benefits of services to potential clients.
• Work in collaboration with vendors for design elements for web site and sales materials.
• Work in collaboration with PR company to promote company expertise to industry periodicals and web sites.