Founded in 2014, BDEX is the first ever Data Exchange Platform (DXP). David Finkelstein, CEO of BDEX and a serial entrepreneur, and Michael Aronov, CDO of BDEX, founded one of the first Internet service providers in the country, National Internet Source, Inc., in 1994. The pair sold the company to U.S. Cable Corporation in 2000 before founding Contextuads, which served advertising networks and PPC search engines through more efficient ad targeting. After finding themselves with an abundance of useful data at their fingertips, Finkelstein and Aronov created BDEX. Combining the functionality, data, and reach of a traditional DMP in a true marketplace environment, BDEX enables companies to acquire quality, impartial third-party data to reach their desired audience like never before.