CBD Audience Segments Available in the BDEX Taxonomy
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a
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How Google Ads Uses Machine Learning To Improve Ad Targeting and ROAS
Artificial intelligence and machine learning continue to be one of the main topics of conversation in tech as new consumer-friendly AI tools like ChatGPT, Zapier
Financial Audience Segments Available in BDEX’s Taxonomy
The finance industry is a broad and evolving ecosystem responsible for funding and coordinating most commerce in the United States and around the world. By
Why First-Party Data is the Antidote to the Internet of Bots
Advertisers face a litany of challenges in targeting audiences in today’s internet age. Bots are increasingly prevalent across the Internet and digital platforms, with some estimates saying
Data Quality Key to Improving Digital Ad Performance
For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to
Developers
Developer API Solutions: The key to actionable insights Revolutionize your marketing strategy with BDEX’s real-time Identity and Custom Audiences APIs. Try for Free BDEX’s Developer
Home Improvement Audience Segments Available in BDEX’s Taxonomy
At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds
Case Study: Delivering increased reach through TiVo Xtend – powered by BDEX data
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns.