Data Privacy is Important, Profitable and it’s our Commitment
Privacy-Focused Data Modeling Allows Marketers to Effectively Target Their Ideal Customer BDEX has been helping advertisers, marketers, data scientists, data engineers and more with their
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The Basics of Identity-Based Marketing
Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of
Top 5 Reasons Consumer Brand Perception Becomes Negative for Businesses
Consumer brand perception can change in an instant. Here are the top five reasons why your audience could flip, and what you can do to
Targeting Voters with Quality Big Data this Election Season
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target
Identity Resolution is Key in the Post App Tracking Transparency (ATT) World
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post
How the Growth of AVOD Impacts the Future of Programmatic TV Ads
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming
BDEX Partners with Snowflake to Provide Privacy Compliant Solutions for Leveraging First-Party Data
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
Impact of ad fraud
Ad Fraud Costs Billions Global economic losses due to ad fraud are estimated at $5.8 billion Download your free copy of the report and learn