Home Improvement Audience Segments Available in BDEX’s Taxonomy
At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds
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Case Study: Delivering increased reach through TiVo Xtend – powered by BDEX data
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns.
Custom Audiences
Custom Audiences Precise, scalable and comprehensive audiences customized to perform Try Omni IQ BDEX’s Custom Audience Solutions Solution 1: Machine Learning with Omni IQ Omni
Ad fraud: why there are mismatches in ad spend and ad performance
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns
March Madness and MLB Audience Segments Available in BDEX’s Taxonomy
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in
What Do Data-Driven Marketing Companies Do Differently?
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of
Starbucks Audience Segments – And Why Your Brand Should Be Targeting Them
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS).
Three Audience Segments Advertisers Can Find In BDEX’s Taxonomy
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare