The Deconstructing Data Podcast
The Deconstructing Data Podcast Tune in to hear Co-Hosts David Finkelstein and Jessie Lizak learn from data experts in many different realms of marketing. Listen
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Advertising and Data Privacy – Why Consumers Should Be Aware
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information
How Voters Consume Political Advertising Messages in 2022
BDEX’s 2022 Political Advertising Sentiment Survey evaluates voter sentiment towards political messaging as presented in campaign advertisements The United States is approaching the 2022 mid-term
Political Advertising in 2022: Leveraging Segments that Matter to Voters
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO
Machine Learning in Programmatic Marketing and Advertising
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning
Identity Resolution Techniques Every Marketer Should Know
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are
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